Even though email marketing is an overlooked form of marketing, it is still one of the most impactful marketing methods to use. Today, many marketers feel that social media is the way forward to promote and sell a brand’s product and services. But do not write off email marketing just yet! The power of email marketing is evident as it has a four times greater ROI than other marketing methods, including direct mail, social media, and paid search.
Whether you run an online boutique or e-learning platform, email marketing provides e-commerce companies with many opportunities to better their business. Email marketing should be an essential part of your business for the following reasons:
- Customers love personalization, and email marketing provides this on-trend and growing service.
- It provides a direct link between your business and your customers.
- Allows you to gather and test data-driven insights that could better the way you do business.
- Give you the opportunity to segment and target your customers with customized content, offers, and promotions.
Email marketing is more than just creating pretty campaigns, so you must use a platform that can truly leverage the benefits of this marketing method. From segmentation demands to personalization functionality, you need a robust platform that can do it all. Various email marketing platforms provide excellent services, so now is the time to pick the one that suits your e-commerce business best. Here is our list of the best email marketing services for e-commerce:
MailChimp
With over 14 million customers, MailChimp has grown to become a powerhouse in the email marketing sector. Mainly serving small and medium-sized businesses, the company has grown and become a platform that provides businesses with everything they need in email marketing. From eye-catching, beautifully designed email templates and opt-forms to features that include trigger-based messaging and in-depth reporting, MailChimp has it all. In terms of pricing, MailChimp offers a wide variety of options. The company offers four packages that include a free option for up to 2000 subscribers ramping up $299 per month for a premium option the includes more customization for up to 10 000 subscribers.
The only issue we’ve found with MailChimp is integration, more specifically its relationship with Shopify. MailChimp integrates well with most e-commerce platforms except Shopify. In 2019, the e-commerce and email marketing giants decided to acrimonious breakup over data security concerns on both sides. If you do have a Shopify store, we suggest opting for another email marketing service.
Constant Contact
Known for its intuitive dashboard and easily accessible features, Constant Contact is a powerful marketing automation and email marketing platform. The company helps businesses become more proficient at using email to acquire new and retain customers. The software includes many easy-to-customize email templates to choose from and offers users numerous ways to upload contacts or subscribers. A unique element of this platform is its integration with event management tools, social media platforms, and other resources designed to help businesses succeed in their marketing efforts. And if you get stuck, the platform comes with both phone and live chat support.
For e-commerce specifically, Constant Contract offers native integration with functionality that enables marketers to process abandoned cart emails, see sales data, and more from your dashboard. Constant Contact has competitive pricing with a basic plan costing $20 per month for its basic plan and $45 per month for its plus plan with up to 500 subscribers for both plans. The company does offer one month of free usage for users to try out the platform.
Klaviyo
Unlike the email marketing software made to send emails, Klaviyo was designed to capture customer data from e-commerce sites. The company stores all your customer data, allows you to build experience across all channels, and measures the results in revenue. With this insightful data, marketers can send personalized, targeted email campaigns that convert to sales, nurture leads and increase brand awareness.
Driving billions of dollars of revenue for brands worldwide, the software company integrates with all e-commerce platforms and offers users an automated marketing system that includes emails and ads. The software has numerous features like abandoned cart email sequences to increase conversions and standard CRM platforms to maximize lead generation. The pricing for Klaviyo is slightly on the higher side, but you get a lot more for your money with no hidden costs. Signing up to Klaviyo costs $25 per month for up to 500 subscribers and 3000 emails.
There are plenty of incredible email marketing services out there, with the trick being finding the right one for your e-commerce business. Special mention to Active Campaign, HubSpot, and Infusionsoft, who did not make this list but are well worth checking out.
