Both affordable and effective, email marketing is a valuable online marketing tool that drives revenue with a simple clock of the mouse. Along with increasing your ROI, email marketing allows you to maintain strong relationships with your customers and nurture leads. Being a highly measurable marketing tool, email marketing will enable you to optimize and tweak campaigns, so they are more effective and drive RIO.
Even though it is a well-known tool, many businesses overlook email marketing. Companies believe subscribers will simply delete their communications or think it will be seen as aggressive advertising because they know their consumers’ journey. But there are a few simple but effective tips that you can implement to ensure your next email marketing campaign is more profitable.
1. Invest In Email Marketing Automation
Automating your email marketing allows you to reach the right people at the right time. You can simply task your email automation to send scheduled, pre-loaded emails to customers or leads without any manual intervention. Whether it is an abandoned cart email or a new subscriber email, these emails will be sent in the background of your business and potentially lead to sales. By doing all the work upfront, you never have to worry about it again — refreshing these emails from time to time is encouraged. You know your customers’ journey, so schedule emails at specific times with specific content and products that will encourage them to make purchases.
2. Start Segmenting Your Email List
Do not send your entire email list the same messaging! By segmenting your email list, you have an opportunity to provide your customers with more relevant, direct communication. Relevancy is key to increasing your ROI, so targeting specific customers with emails designed for them will help increase sales. From purchasing history to coupon usage, there are various ways to divide and break down your email list. Use the data you have to segment your list in ways that will benefit your business and work for you. The sooner you do this, the better you can cater to your customers and leads.
3. Always Have A Catchy Your Subject Line
The only way your leads or customers will click on your emails is if you have a catchy subject line. Make your email list laugh or grab their attention with something shocking that makes them want to open your email. You need to ensure that your email is not skipped over or sent to trash, so you have to make your subject line appealing.
4. Optimize Your Campaign For Mobile
When writing your campaign copy and designing the graphics and email templates, ensure that you optimized for mobile. What this means is that your subject line needs to be attention-grabbing, your messaging needs to be direct, and your design needs to be eye-catching and work seamlessly on a small screen. You need to assume that all your subscribers will open your email on their mobile phones because we all know it is the most convenient way to read them. Mobile email is on the rise, so you must create all your email campaigns with this in mind.
5. Always Have A Single Call To Action
Do not overwhelm your customers or leads with too many options, promotions, or offerings. Keeping it simple is always the best option, so avoid the clutter of too many blog posts, random sales, or promotions. You need clarity and direction to convert your email campaign to sales and keep your subscribers from clicking the unsubscribe button. If you want your email campaign to convert, you need to include a single call to action to not overwhelm the recipients. A single call to action keeps your customers or leads engaged and gives them one thing to do. Opt for a single, bright button with your call to action that could be ”sign up now”, ”buy now”, ”read more” or ”pre-order now”.
6. Keep An Eye On Your Email Deliverability
Even though your open rates, click-through rates, and revenue made are all essential metrics, do not overlook your deliverability rate. It may not seem that important, but your deliverability rate tells you how many people receive your emails. If nobody is getting your emails, all the hard work you’re putting into your campaigns is irrelevant. Keep an eye on your email deliverability, and if you notice it is dipping, you need to make changes as soon as possible. With spam filters and blocked IP addresses, you may find that your emails are not being received by those who need to see them.
Before creating your next email campaign, implement a few of our tips if you want to see an increase in your RIO. You may need to tweak a few things to suit your business, but it will be well worth the effort at the end of the day.
