SMS marketing has been proven to be an effective marketing channel for B2C companies, but can it also work for B2B companies? The answer is
Automated email workflows are pre-written emails that are sent to customers following a specific trigger action. It allows you to send personalized, targeted messaging to
Both affordable and effective, email marketing is a valuable online marketing tool that drives revenue with a simple clock of the mouse. Along with increasing
In the marketing industry, there is nothing more effective than personalized, targeted communication. Speaking directly to your target audience, especially in e-commerce, is a powerful
Even though email marketing is an overlooked form of marketing, it is still one of the most impactful marketing methods to use. Today, many marketers
Customers expect seamless ways to learn about your brand, products, or services in ways and on platforms that they choose. To meet your customers’ expectations,
Known for a US holiday shopping weekend between Thanksgiving and Cyber Monday, Cyber 5 2021 is forecasted to bring record sales for many retailers. Despite
On 7 June 2021, Apple held its annual Worldwide Developers Conference (WWDC21), where they announced Mail Privacy Protection for their Mail app on iOS 15,
To truly be an e-commerce industry player in today’s market, it is essential that you create a seamless customer experience. To do this, you’ll need
Black Friday and Cyber Monday (BFCM) is a stressful but exciting time for any business. Whether you run an online or physical store, BFCM drives
By now, we’re all aware of the California Consumer Protection Act (CCPA) that was implemented on January 1, 2020. The disruptive but groundbreaking law is
