Foundation Medicine

Duma collaborated with FMI’s Advertising team to successfully launch eight Email Mkt Campaigns within HubSpot and across the Lippencott Portfolio

The Goal:

Build out and launch multiple Email Marketing Automation campaigns.

goal
challange

The Challenge

In an effort to raise awareness within a precision-targeted audience, Foundation Medicine, Inc. secured email campaign placements across five Lippencott Portfolio Distribution Partners. Each custom-coded email campaign needed to be on-brand, cross-device compatible and built to the varied specification of each distribution partner.

8

HubSpot Email Campaigns

5

Custom-Coded HTML versions of the HubSpot campaigns developed to select Genomic Lippencott Portfolio Distribution Partners
result

Email & Metrics

Duma met the challenge and provided FMI’s marketing team with a set of reusable HubSpot templates and on-brand, conversion-focused custom templates compliant with the distribution partner specification. Additionally, Duma launched a separate HubSpot Automation Campaign to Foundation Medicine’s existing database.

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