Gamalon wanted a strategy to get the most out of a their recent white paper. The company wanted to track where customers lost interest in the Whote Paper content. After a brief discovery Elevated recommended integrating Hotjar with gamalon’s HubSpot’s account. Then, using HubSpot’s Email Marketing, Landing Page, and Downloads functionality, Elevated built a workflow that guided the customer through each step and incorporated heatmapping to determine where customers were losing interest.
