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Building highly engaging Email Campaigns for an Amazon Retailer using Facebook Leads Ads.
Pureboost needed a Marketing Automation Platform to seamlessly nurture signups from its social media paid ad campaigns.
Duma was tasked with the goal of identifying the right email platform for Pureboost and to build out Email Marketing Automations that drive customer awareness and engagement for a product that was only sold on Amazon at the time.
Amazon doesn’t share customer email addresses and restricts built in email opportunities with each Amazon seller’s customers. This makes nurturing each lead captured from other channels – like paid media – extremely important.
Duma identified HubSpot as a robust solution for Pureboost and implemented the platform along with personalized, automated promotional campaigns.
The HubSpot Ads integration tool makes this easy and provides valuable lookalike audience capabilities as well.